Texas Sweet Tees

Saturday, November 29, 2014

By Kate Kinder
Editor in Chief 
So your gonna love these shirts they are amazing!! Texas Sweet Tees.

Why are you in business?
"I am in business because I had way too much creativity to waste working for someone else. I was busting at the seams to be on my own!"
 
Why are in this type of business?

"Back in high school, I worked for a boutique that made their own t-shirts. So I decided to pick it back up. Who doesn’t love t-shirts?"
 
What is your background? Education, Work Experience?

"I attended Sam Houston State University in Huntsville, TX and graduated in 2013 with a degree in Public Relations and Marketing. I worked for a marketing agency after graduation and found out quickly it wasn’t for me."
 

Can you provide me with a description of your business?

"Every shirt you see on my shop website,  I have made. I just sit in front of my computer throwing ideas together and researching what people want. I love custom work and knowing where my items come from. The small business are my favorite and proud that I can say that. Each shirt is made to order, one at a time. Some people really value that. Not only is there an endless stock of all my shirts, but customers get to choose color they would like and I carry sizes from infant to 3XL! Every woman should feel comfortable in their clothes and every size girl should get to buy what they want, not because it’s the only thing available."
 
How long have you been in business? In this business? In other businesses?

"I have been in business for about 9 months. Like I said before, I have a little background on how all the machines and programs worked, so that definitely helped me get started."
 

What type of business form do you have, sole proprietorship, partnership, corporation?

"I am a sole proprietorship."
 
What are the advantages of this form of business ownership?

"Well for one, I will never be shirtless. LOL And I get to work from home, I ship everything and get to work with some of the sweetest customers. I love how excited someone gets over a shirt."
 

How did you get started in this business?

"I was driving 1 hour and 1/2 to get to work. Then driving to see clients, planning events, making coffee, restocking office supplies, oh and making sure my boss had enough  water in his mini-fridge at all times. 
 
How did you get the background and skills necessary to run this type of business?

"As far a running a business, I’m still learning! I have always been a people-pleaser. It’s very hard for me to say no, so I take almost any job I can do. I know for a fact, the only reason I have the huge following I do in such a short amount of time is because of my marketing skills. I am constantly posting feed through as many social media outlets as possible. I built my own website, manage all my social sites and my etsy shop. I know what makes people want a product and just how to make it super appealing online."
 
Do you know who your competitors are?

"Not really. There are so many people across the US that make tshirts now, especially with Texas on them. What makes me unique for sure is the quality and customization. I always try my best to answer all questions and answer them quickly! Sure I have the state of Texas on my product like everyone else, but you get to choose from multiple colors, and my product will never fade. Anyone else who sells tshirts I always check their reviews. The #1 complaint I see is that they fade after a few washes, I promise you mine will not because of the type of material I use."
 

How do you market your business? How are people aware of your business?

"I definitely appeal more to Texans, but I have sold a lot of other designs I have all over the US and Canada. Honestly, I think of something I would want, or would like to wear and I make it. But the key is covering every type of person out there. The skinny girls, the big girls, the tom boy and the girly girls. You must have variety to have the happiest customers. Because I have a certain look to my shirts, I hear all the time “Hey I saw this girl on vacation wearing your shirt”, or “Is that the Texas Sweet Tee girl’s shirt?”. LOL My product advertises it self. My customers are walking billboards. "
 
Where do you see your business in the next year? In the next five years? The next ten years?

"ALLLLL the time I go back and forth on wether I want a store front or not. I dream about having my own store and having all my products on display. But really, I just want to expand. I want to be in more boutiques, do more shows and meet more people. That is my most favorite part about setting up shop for shows or markets. I get to meet so many people."

 
How has technology, such as computers and the internet, impacted on how you conduct business?

"That is all my business is. Without the internet, my phone and my laptop, I would have NO business. My phone is constantly dying with all the messages and feed I receive everyday. Sometimes I spend 2 hours in the morning just answering questions."
 
Whom do you seek advice from for your business?

"I actually am going through some growing pains right now. The sweetest lady I purchase my material through gave me the best advice. Other than that, I am on my own. :<"
 
Do you have a business plan to operate your business?

"Not going to lie, I’m still trying to figure that out. I am pretty organized but somedays I feel ALL over the place. Nothing beats me up more than forgetting an order, or running out of supplies. With 100’s of orders a week, it’s super easy to do."
 
Does your business have a stated mission statement, the reason that this business exists?

"I should sit down to come up with something super trendy or easy to remember, but I just really want to make people happy. The reviews I receive on Etsy mean more to me than the money sometimes. I honestly do get more excited when I receive a review then when I receive an order. My main focus is to please everyone, no matter what size or age!"
 

Do you have employees?

"I just recently hired 2. My sister and her friend. They are my life savers!"
 
Do you do marketing for your business?

"I do it all. The marketing, the pictures, the posting, managing my website and etsy."
 
Can you describe your customers?

"They truly are amazing. Like I said nothing excites me more than a good review. I definitely deal with some tough cookies, but the sweet comments I receive online or the “thank yous’” I always get means so much to me."
 
Why do your customers select you over your competitors?

"I know my customers go with me because I always get back to them super quick. If i’m driving and receive a message, I pull over and answer. Midnight, I answer. Eating, I answer. And it’s hard but even on vacation I always answer. If I don’t I swear I did not see it."
 
What are the biggest issues for running this business?

"The biggest issues is time. There is never enough time in the day to finish everything. No one will ever understand how hard I work, or why I do it. But I truly love it. Everyone wants their order yesterday. One other problem I run into is stocking with certain colors in shirts. Not only is there ALOT of people making shirts, they are also grabbing all the popular colors. Sometimes things get pushed back or delayed. And I hate telling a customer the shirt color they chose is out of stock."
 
What is the future for this type of business?

"It can either be really good or really bad. Maybe one day everyone will hate tshirts, or the state of Texas. Then i’m really SOL! I just try my best to keep up with the trends and customization."
 


Heres my links, use whatever you'd like :)

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