Joe Baker Photography

Tuesday, January 20, 2015

By Kate Kinder
Editor in Chief 

Joe Baker originally from Clovis, NM but he has lived in Lubbock since 1992.  His hobbies include photography, technology, softball, volleyball and trying to be a good dad and husband.

How long have you been in the photography business? 

"I have been in the photography business now for about two years.  I have a day time job, so I really only shoot on the weekends when I can."

What brought you into photography?

"I was really into art during school and took a lot of advanced art classes and even some college art as well.  I have always been interested into photography, but was never able to really to jump into it until my adulthood when I could actually afford the equipment."

Which photographers influenced you, and how did they influence your thinking, photographing, and career path?

"When I officially jumped into the photography world, I was really drawn to the portrait photographers; Sue Bryce, Peter Hurley.  Now, I am really excited about the more creative photographers; Benjamin Von Wong, Joel Grimes and Amanda Diaz."

What type of photography do you do most? And what do you enjoy most and why?

"I tend to do portrait work the most.  In my art and drawing classes, I drew a lot of portraits and it has seemed to carry over into my photography.  I really enjoy the kid and family shoots as they really keep me on my toes and sometimes you get to capture those "unposed" moments that last a lifetime.  Lately, I have been doing a lot of model sessions as well and I really like the creativity I get to use within those types of sessions.  So, I guess to answer the question, I really enjoy shooting people in general."

What is the most challenging part about being a photographer for you?

"The most challenging part of being a photographer for me is pushing the creative envelope while trying to make money at it at the same time in a very saturated market.  Luckily, for me photography is not my primary source of income, so I get to be a little more selective on the shoots that I do and I don't have to just do a shoot to make the money."

What technology/software/camera gear do you use to keep focused on what you do best, as you photograph?

"I know that a lot of new photographers look to their equipment and feel that they have inferior equipment and have to upgrade as soon as possible.  I would say to them learn the light; whether it be soft, harsh, bounced, flash, whatever. Even with "inferior" equipment, if you understand the light you can create beautiful images. I try to always look at the light and see how I can best use the light to make the best image possible.  If I feel the light is not good enough, then I use a reflector, off camera flash, or just rearrange the pose to use the best available light."

What is your best business tip for photographers just starting a business?

"Make sure you have everything lined out before you start charging people.  Have your prices, packages, contracts, model releases, and other paperwork ready.  Even if you are not charging people, you should treat every session like a business transaction.  That way when you do start charging, you will be well seasoned as to how your process is and you maintain a professionalism that will help grow your business. Owning a photography business is about 80% business "stuff" and 20% shooting."

Check out his social media:

Instagram:  @joebakerphotography
Twitter:  @joebakerphoto

Xxx West Texas Sweetheart

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